FOW is the largest Car Supermarket in the North West with locations in Winsford, Cheshire and Trafford, Manchester. With over 60 years of experience, FOW is at the forefront of innovation to deliver the UK’s easiest and most enjoyable car shopping experience. Because of their unique approach to retailing, FOW are perfectly poised to harness customer sentiment and deploy an EV strategy for the benefit of both the customer and the wider business.
FOW supporting their EV customers.
FOW Car Supermarket have partnered with Go Zero Charge to offer the UK’s most exciting home charging solution. Compatible with EV’s and PHEV’s, the main objective for FOW is to offer a high quality, bespoke product at a great price.
It doesn’t stop there either, because FOW have identified clear misconceptions around EV ownership, they’ve now instilled confidence throughout every stage of the buying journey. From digital to instore, they measure success through affiliate channels and CTA placement whilst accurately attributing sales.
“This approach really works!”
And the good news – “this approach really works!” Ben Mills, Digital Marketing Specialist at FOW explains “Go Zero Charge are instrumental towards achieving success across all channels”. From a digital perspective, FOW have created a beautifully rich landing page to promote the Go Zero Charge Optimus home charger. Collaborating with Go Zero Charge, all content is optimised to highlight all the benefits of EV ownership, whilst overcoming objections. It’s fair to say there’s misconceptions surrounding EV’s, range anxiety, battery longevity and charging costs are all areas FOW and Go Zero Charge are keen to conquer. Working closely with Go Zero Charge, Ben identified training opportunities to upskill the entire sales team ensuring they have the confidence to discuss all aspects of EV ownership.
Supporting the FOW teams.
Naturally, the team at FOW were excited to charge ahead and launch their EV project. Using a personalised approach, Go Zero Charge covered all aspects of development – from a CRM perspective Go Zero Charge integrates beautifully with FOW’s Apex solution from Nexus Point.
Ben has worked closely with the Go Zero Charge team to implement a successful sales and remarketing strategy to deliver the highest conversions. Don’t forget, sustainable digital PDF’s with link embedment support FOW’s online and instore journeys, alongside YouTube video content and instore POS.
Digital PDF’s and video content are presented to every customer buying an EV or PHEV to support them throughout their purchase. FOW’s creative approach to instore POS is a huge talking point, with Go Zero Charge they have a high quality reproduction of the Optimus home charger, complete with lighting module to draw attention and drive conversation.
That’s why the collaboration is so successful. Throughout the project, FOW and Go Zero Charge have carefully mapped out a strategy with clearly defined objectives to drive sentiment towards EV ownership.
Excited to lead the charge towards EV ownership.
FOW have installed 6 Go Zero Optimus charge points at their Winsford Car Supermarket location with more planned over the coming months. Ben and the wider team love the flexibility a Go Zero Optimus home EV charger brings – 3 year warranty as standard, tethered cable options and of course ‘Holiday Mode’.
By the way, ‘Holiday Mode’ is the gateway to a world of possibilities – you set the tariff and let Go Zero Charge handle the rest, don’t forget performance is continually monitored for your convenience.
The team at FOW see fantastic potential with Go Zero Charge – Airbnb, property landlords and businesses will reap the benefits a Go Zero Charge solution brings. FOW are excited to share the same enthusiasm, as Ben explains, “FOW are proud to lead the charge towards EV, to innovate and provide a cost effective home charging solution wouldn’t be possible without Go Zero Charge”.
Celebrating success:
FOW Car Supermarket wins three prestigious automotive awards
Because of their commitment to excellence, FOW Car Supermarket has recently been honoured with three prestigious awards from AM online. In addition to being named ‘EV Dealership of the Year 2023‘, FOW also won the titles of ‘Independent Dealer of the Year’ and ‘Online Consumer Experience of the Year – Independent Dealer’.
These awards showcase FOW’s exceptional track record in delivering outstanding customer service, innovative solutions, and a seamless online experience. Their success as a multi-award-winning dealership, combined with their careful selection to partner with us, Go Zero Charge, and offer the Optimus charger with every EV car they sell, demonstrates FOW’s dedication to providing their customers with the highest quality products, support and service.
